New Normal, New Website: ID21 Refreshes Its Look and Feel
19 Oct 2020
Spending months reorganising, redesigning, rewriting our new website when the crisis hit – instead of postponing, we decided to maintain the momentum for this change and to book a win that demonstrates the company’s ability to adapt to shifts in the market.
While the original interest intent was to publicise the new look and feel, once COVID-19 struck, the celebration suddenly felt insensitive. Taking a step back, we embraced the ‘down-time’ to reflect on the meaning of our new website for our clients and how it helps us engage with organisations more effectively. The site features a new design with newly improved functionalities and easy navigation to essential information. This aims to effectively help people manage complexity and optimize their operational performance. The refreshed company’s website is part of the ongoing evolution of our brand. We have upgraded our website to reflect the personality of the company. With a modern, intuitive and a brand-new look, the design aims to make the user experience as seamless as possible.
“Our new website is helping to articulate our expertise in what we do, how we do it, and the value which we can bring to our clients and partners. We have chosen a clear contrasting combination of colours with a stimulating yellow, a mysterious black and a professional grey, as we felt this resonated with our company’s identity and the industry” says Janet Ong, Managing Director at ID21.