As one of Singapore’s leading life insurance companies, Prudential Assurance Company Singapore has served the financial and protection needs of Singaporeans for over 85 years. Now occupying 66,000 sqft of space spread across seven floors at UE Bizhub West, Prudential’s new office has been designed by ID21 as a rejuvenating oasis within the urban concrete jungle.
Drawing inspiration from biodiversity in nature, we have redefined Prudential’s new workplace as a living ecosystem that comprises various areas catering to different needs, from focus work and collaboration to learning and innovation. We have extended the idea of environmental protection by bringing experiences of nature into the built environment that elevate one’s mood and creativity levels.
A new client experience has been introduced through the revamped customer service area. A column of service desks is positioned along the window perimeter, while an adjacent suite of meeting rooms can be booked for more private discussions. Taking cues from hospitality design, the use of soft lighting and design elements reminiscent of greenery and water bodies create a soothing and comfortable environment.
The two training rooms can be combined to accommodate larger capacity events through the use of operable walls. Inspired by the symbolism of trees, curved walls overlaid with timber panels and lattices frame the space. Both rooms have been equipped with audio-visual capabilities and writable surfaces to facilitate learning and discussion.
At the back office, existing office furniture was reused as much as possible to give them a second lease of life. Pockets of collaboration and recreation spaces have also been interspersed throughout the workstations. The curvilinear placement of workstations along the core of the floorplate helps to delineate user walkways, while wayfinding was subtly incorporated through gradient-toned carpeting.
33 other agency units under Prudential have also been housed on various floors of the new space, and we worked with every one of them to craft a bespoke office space each tailored to their needs and preferences. To ensure consistent communication of Prudential’s brand language, a common design was adopted for the corridor areas and at the door entrance of each agency across the various levels.
Our design concept of environmental protection and sustainability has been fully expressed in the design language of the floorplate. Through our design, a thriving and dynamic hub has been created within Prudential’s new office space whereby employees are invigorated to perform at their best.
1 Kim Seng Promenade
Great World City East Tower
Unit 16-04/05/06
Singapore 237994
