Redefining Spaces
A global leader in implant, restorative and regenerative dentistry, Swiss company Straumann’s products enable millions of people to smile and laugh with confidence. Similarly, ID21’s design for its new Asia Pacific headquarters helped the brand create the same impression for their staff by seamlessly integrating its corporate values into the workplace to build and foster a culture that will attract and retain the best talent.
Our interior design took inspiration from the parallel strokes from their corporate brand mark, the Straumann “S” and translated them into slanted louvres that act as the partition between the reception and pantry. These wooden louvres provide privacy for users in the pantry, yet allowing them to view out towards the entrance. This linear treatment continues across the front-of-house, which draws the eyes in and visually expands a relatively compact space.
It’s an inspiring office design that achieves the homely welcome that Straumann was aiming for, affirms Executive Vice President Alexander Ochsner: “You enter the building, and you come into the Straumann world.”
Client's Testimonial
"What stood out for ID21 was being a one stop solution for us, where we could discuss project management and design all at one go. What is great about ID21 is that they are customer centric and solution minded, and that is really something that we appreciate."
Alexander Ochsner, Executive Vice President
1 Kim Seng Promenade
Great World City East Tower
Unit 16-04/05/06
Singapore 237994
